A questionnaire based on 9 criteria

The questionnaire is based on the 3 pillars of responsibility in the field of market research: produce better, use better and communicate better.
We deduced 6 criteria. (6R)
Added to this are 3 criteria for continuous improvement: data protection and quality, the impact on 360 satisfaction (customer/employees) and on the environment.
9 key criteria are evaluated to arrive at an overall score.

  • Rank

    Classify, structure and easily access knowledge through the use of “intelligent” libraries (e.g. KM platform)
  • Reinforce

    Promote the usefulness of a new study, better define its objective versus the knowledge already acquired within the institute.
  • Reuse

    Give raw data a second life by reanalyzing them from a new angle. (ex: Meta Analysis)/Research donation
  • Rethink

    Challenge the brief. Check that the study meets a need, and that we know how the results will be used.
  • Reevaluate

    Propose a restitution format allowing the client to better take ownership of the results and disseminate them
  • Rationalize

    Optimize the time spent on launching and monitoring the study.
  • Measure

    Evaluate employee feedback (internal surveys) and customer feedback (satisfaction surveys) to monitor performance.
  • Protect

    GDPR practices and quality controls implemented taking into account the type of services/country concerned.
  • Commit

    Monitor its environmental impact through actions and certifications.

A unique evaluation method

The objective of the Data Responsibility evaluation methodology of Institutes and consulting companies is to evaluate the system of circulation of data and insights of a company through its policies, the actions implemented and the results . The DESI assessment methodology is based on seven founding principles.

Evidence-based analysis

The burden of proof rests on the company being assessed. The circulation system adopted by the company is based on tangible actions (e.g. customer contract, emails exchanged). Supporting documents are essential. Company statements will not be considered unless accompanied by tangible evidence.

Department, country and company size

The circulation system is assessed taking into account the specific issues linked to the department concerned, the geographical location and in particular the presence in countries at risk, as well as the size and scope of the company.

Crossing of resources

The rating is based not only on the supporting documents provided by the company, but also on consultation with the company's partners and customers in order to collect their own feedback.

Compliance with quality rules is essential

An evaluation system can only become reliable and robust if it is supported by compliance with the quality and GDPR rules in force in the country. The company is required to comply with it.

The evaluation process

A certification in 30 days delivered for 1 year. Renewable every year.