"The marketing research sector is very challenged, it attracts less and we sometimes even see staff reductions. However, I believe in collective transformation thanks to the circular economy. This is why I am launching the DESI (Data Ethic & Sustainable Insights) label to engage all stakeholders in the construction of a single standard. The label, currently associated with Sugi Research, aims for rigor, objectivity and continuous improvement. We enthusiastically welcome any support or contribution."

"As a scientific association, the AFM is strongly engaged in reflection on the role of marketing and its impact on society. As a result, it supports this initiative which advocates sobriety in the use of data. The AFM is also fully committed to promoting open science. Supporting companies and institutes towards the shared use of data corresponds to this commitment."

""UDECAM is delighted to join this initiative and to be one of the very first partners. As media agencies, we also have a role to play in this transformation of the uses of data to make these more responsible uses. The brands we support need their agencies to reach their targets in an efficient and responsible way because the essence of targeting, ultimately, is to avoid unnecessary advertising contacts. And data plays a role major in this process. With DESI, we are going a step further because we are participating in the development of a label that will promote responsible use of data.""

""Ensuring rigor, quality treatment and ethics in the generation, analysis and delivery of data and insights is the mission of ESOMAR in 130 countries around the world and with 10,000 members. Supporting a label in France that pushes for more responsibility, impregnation in the company's DNA and sustainability in their use, can only be a further step in this absolutely ethical vision of our Market Research profession.""